Memphis Foodie

Your tool for delicious, local cuisine right in the heart of Memphis, TN.

Yogurt Mountain April 16, 2011

This past week, I ditched my loyalties to YoLo Froyo and braved Yogurt Mountain in Cordova with the family. I have never been to a self-serve yogurt store in Memphis other than YoLo, so I was a bit curious to see what the competition was all about. My did it have some standards to live up to.

Yogurt Mountain is a new hot spot for many Cordovans today. My sister says that every time she comes the place is absolutely packed. She wasn’t wrong this time either. By the time we left, the place was starting to empty. However, when we got there, there in fact WAS a line out the door. This place cannot be bad with such great business, right?

I will say that the chosen decor was lively, to say the least. I had a mild headache after leaving, with the mixture of lime green and bright purple. Yet, it keeps the place fun, and I am sure the kids love it. I did love the pictures of the different yogurt on the walls. It gave you ideas, for one. Though my sister and I both agreed that our yogurt never looks that put together. How did they get the sprinkles to lay evenly over the entire cup?!

I got some sample cups to go try the different kinds of yogurt, and I was surprised by the choices they had! They had some great options: Dulce de Leche, Cheesecake, Triple Chocolate, Banana Pudding, Vanilla Bean, and many more. I was very impressed by the quality of flavors they had available. It was more than your average Chocolate, Strawberry, and Vanilla. They even had their own signature flavor: Blue Cotton Candy.

After choosing a mixture of Cheesecake and Dulce de Leche flavored yogurt, I headed on over to the toppings bar. The toppings they had available were pretty varied. They had your normal toppings, plus additions such as Strawberry Pop-Tarts. However, none of them are homemade like at YoLo. That was a little disappointing, as I have become accustomed to putting homemade baked goods on my yogurt. They did, however, have Andes Mints. This made me excited, and added a lot of flair to my yogurt!

Just like other self serve yogurt place, you pay by weight. Yogurt Mountain is pretty reasonable in their prices as well. You pay 45 cents an ounce. This is not bad, unless you are my brother who has an actual mountain of yogurt covered in a ridiculous amount of heavy toppings. (Side Note: You may want to ditch the pre-pubescent, growth spurt twelve year old boys when having to pay by weight.)

Overall, I did enjoy Yogurt Mountain. The toppings bar was not as impressive. However, I liked the variety and quality of flavors of the yogurt. As a frozen yogurt semi-connoisseur, I will say that the yogurt was equal parts creamy and smooth. Ice-y frozen yogurt can really turn me off of a place, but Yogurt Mountain does a great job.

While here, I met this super nice couple, who owns the Memphis Bop Club. They frequent Yogurt Mountain several times a week, and they had nothing but good things to say about it!

(I do want to make a note that they had wonderful things to say about Yogurt Mountain and eating local in Memphis. However, due to technical difficulties, I could not get that part of the video. I greatly apologize and am reaching out to them again, so they can have their voice heard.)

Disclaimer: I do want to make a note here that Yogurt Mountain is not SOLELY a Memphis restaurant. After research, I determined they do have locations in several Southern states. The reason I decided to still include them is because each individual store is a franchise and not corporately owned. Every store has a bit of a different personality to it.

For more information about Yogurt Mountain, you can visit their website and see their menu (not all are available at every location), or you can also visit their Facebook page. They have also been in the news some lately. For more reviews, you can visit Yelp and Urbanspoon.

Yogurt Mountain on Urbanspoon

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12 Responses to “Yogurt Mountain”

  1. Hi Shannon, Thanks for letting me know about the mention on the Flyer’s website. I like your work- nice angle. Keep in touch!

  2. Benjamin Says:

    Nice blog! I think I’ll stick with YoLo; although good to hear that if you’re in the area it might be worth it.

  3. Hi Shannon, we lost your website. Thanks for mentioning the Memphis Bop Club., however, Wayne & I do not own the MBC. It is a dance club started in 1987 by several people who wanted to promote the 50′s & 60′s style of dance called the BOP. We currently have over 300 members and dance on Friday nights at The Butcher Shop on Germantown Pkwy. Check out our website – http://www.memphisbopclub.com. Hope to see you again soon.

    Barbara & Wayne

  4. [...] One thing I dislike was the takeover of Yogurt Mountain. With Books-A-Million money, management paid $3 million for a 40% share in the concepts which run 2 stores in 2010. Despite the very delicious website and marketing, it looks like they have overpaid at first for the company. However, it could also be seen as a VC investment and it seems like this investment is turning out quite well as the company now has around 33 stores and customers love it. [...]

  5. [...] One thing I dislike was the takeover of Yogurt Mountain. With Books-A-Million money, management paid $3 million for a 40% share in the concepts which run 2 stores in 2010. Despite the very delicious website and marketing, it looks like they have overpaid at first for the company. However, it could also be seen as a VC investment and it seems like this investment is turning out quite well as the company now has around 33 stores and customers love it. [...]

  6. [...] 33 stores, many located close to a Books-A-Million store, and it is very popular if I may read here and here. I feel that management has a task of deploying capital enterprising but conservatively. [...]

  7. Ok, I know this sounds strange, but what day of the week did you go that you got the cotton candy flavored yogurt? I am DYING to try it, as cotton candy is my favorite flavor, but it’s never an option when I am there.

  8. Lmarten Says:

    I have two things to say about this,
    1. No TRUE “Memphis Foodie” would ever support a chain food restaurant over a locally owned and local supporting restaurant.
    2. No TRUE “Memphis Foodie” would support anything in Cordova…. period. Get your facts straight if your going to support Memphis support Local Memphis.

    • Thank you for your feedback. I love that there are so many Memphians who are dedicated to supporting local restaurants. I understand where you are coming from, but respectfully disagree.


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